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The art of influence

9/18/2015

4 Comments

 
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We came across an excellent article on the power of "hard" and "soft" influence by Major General MacKay detailing the thinking and action that led to achieving a key strategic aim in Afghanistan in 2007.    Some simple and powerful reminders for business came out of it:
  1. In an influencing situation be crystal clear on the outcome you need to achieve.  Sounds obvious but are we all aligned and clear on what we need out of the situation?
  2. Do your homework.  Who are the key people we must influence and who can help us influence them?  Do I know who the key players are? Are there others who I may not have considered?  
  3. Plan, plan and plan again.   While plans rarely remain intact once activity begins, the process of planning prepares us for different eventualities.
  4. From complex to simple.   Planning is  (and should be) a  complex process.  The communication of the plan must be simple, crisp and memorable.   A powerful example of this is the one page outline below containing all of the information required for those "on the ground" to develop and execute against the higher intent.  Can your organisation's intent be explained and shared  in a meaningful way on one page?
http://www.bbc.co.uk/news/resources/idt-ff9a9c01-faa4-4038-b4e9-83e619460e1f
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4 Comments
jaun carlos link
12/8/2022 16:03:02

Thanks for sharing this site bro. fantastic trik menang sabung ayam

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Storyboard Artists Los Angeles link
12/8/2022 16:34:39

The Art of Influence is an enjoyable and easy to read book that is all about understanding that persuading others really begins with you. Thank you for sharing your great post!

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Saltverk link
8/25/2023 08:41:26

I enjjoyed reading this

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Commercial Storyboard Artists link
7/18/2024 20:55:15

There are several books with titles or themes around The Art of Influence. For instance, The Art of Influence by Chris Widener explores how to use influence effectively in business and personal interactions.

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